A.S.

About Me

 

A LITTLE BIT ABOUT MYSELF

Experienced project manager with a background in digital marketing, product design, and finance. Leader of cross-functional teams, proficient in data-driven decision making and optimizing system processes. Proactively build strong collaborative partnerships to strategically improve project workflows and efficiencies across organizational processes. Foster approachable environments where individuals are confident to contribute their expertise and skillset to drive growth while mitigating challenges to meet project goals.   

I’ve continued my educational development at both The New School and Pratt Institute. Expanding my knowledge of advancing technologies in design softwares for use in graphic, digital, and interior design. Recently, completing the AI Design and Digital Product Design Certificate Programs at Pratt Institute.

Experience :

Project Management
Digital Design
Product Management
Marketing & Branding
Systems & Operations

Key Skills :

Team leadership
Project planning 
Client management
Cross team collaboration
Design production
AI Integration

Software capabilities :

JIRA, Notion, Productive.io, & Monday
Chat GPT, MidJourney + other AI tools
Adobe Creative Suites
Figma
Google Workspace & Microsoft 365
+more

CAREER BACKGROUND

  • Project Manager | New York

    • Coordinated with client, contractors, and installation personnel for various interior and exterior design improvements and custom build projects at clients East Hampton home

    • Managed budget and timeline oversight while sourcing furniture, decor, and lighting to design multiple spaces in clients East Hampton and Tribeca homes

  • Marketing & Operations Manager | New York

    • Directed a re-branding initiative while overseeing the digital design agency partnership to create the firm’s new website

    • Managed creative initiatives to promote the firm and it’s subsidiary company, Rise Line Business Credit which included digital advertisements, marketing assets, corporate videos, newsletters, and investor presentation materials

    • Organized company sponsored events and oversaw the company LinkedIn, blog, and email marketing outreach to promote the firm, business updates, and fund closing announcements

  • Chief Operating Officer | New York

    • Reduced vendor payables by 20% through strategic cash management

    • Secured a 20% revenue increase to the HSN account by renegotiating the wholesale contract agreement

    • Enhanced profit margins by reducing packaging production costs by 40%

    • Managed product production and distribution for major retail accounts (HSN, Sephora, Nordstrom, Amazon, salons)

    Creative Director | New York

    • Designed brand marketing initiatives, including in-store displays, print materials, and digital campaigns for Sephora

    • Produced digital branded collateral and packette mailer for the company’s launch on Nordstrom.com

    • Developed communication strategies and educational assets in collaboration with the Product Developer and Marketing Manager to promote the brand and product launches within wholesale accounts and salons

    Executive Assistant | New York

    • Arranged calendar and travel logistics for CEO’s participation at business development meetings, editorial photo shoots, and wholesale brand events

    • Oversaw daily administrative processes, business correspondence, system organizations, and expense reconciliation

  • Creative Director | New York

    • Coordinated and executed a production shoot to create content for the initial social media launch of Maura Oil, Awaphui Wild Ginger, MITCH and Tea Tree brands (divisions of Paul Mitchell)

    • Developed monthly digital media concept calendars for the 4 Paul Mitchell brands in coordination with their existing promotional marketing strategies